Hazed Bloom
Whimsical Meets Elegance
Hazed Bloom is a vibrant new perfume brand that tasked us with designing a full brand identity and creating social media content and marketing graphics for its launch. The goal was clear: to capture the essence of their fruity, bright scents through a fun, whimsical, and feminine aesthetic.
Our approach began with the inspiration of fruity colors and floral imagery, reflecting the brand’s lighthearted yet sophisticated personality. To bring this vision to life, we combined real imagery with AI-generated visuals to craft an engaging and cohesive mood board. This became the foundation for the logo, color palette, and branding elements.
The logo itself embodies the floral nature of Hazed Bloom. Soft floral icons are delicately interwoven throughout the letters, evoking the idea of scents beautifully intertwined. These florals are rendered in a palette of peach and orange, paired with lilac and pink hues to emphasize the brand’s feminine and whimsical tone.
To balance this softness, we selected a font that adds sharpness and sophistication. This contrast mirrors the brand’s signature scent, Bloomed, which combines delicate floral notes with a sharp, striking edge.
Our full-service brand identity for Hazed Bloom included:
Mood board creation, blending real and AI-generated imagery to establish the tone.
Custom logo design, with floral elements woven seamlessly into the typography.
Font and color palette selection, emphasizing fruity vibrancy and femininity.
Social media content examples to showcase the brand’s voice and visual identity.
Product and branding mockups, providing a preview of Hazed Bloom’s impactful launch materials.
This project was a celebration of creativity and strategy, blending playful elements with a refined approach to highlight Hazed Bloom’s unique identity. The result? A brand that captures the imagination and leaves a lasting impression.
